Sweeping changes have hit the financial services industry at the same time as more and more Canadians are turning to professionals to invest their money. Consumers want to work with qualified professionals, but are often left to work with narrow, product-based sales representatives.
John J. De Goey argues that financial advisors need to change the way they do business. Instead of earning commissions for placing products, they need to begin charging fees for rendering services. In the process, advisors will be putting the interests of their clients ahead of the interests of their employers and product suppliers for the first time. In essence, De Goey is calling for the professionalization of the financial services industry.
This new edition is updated to keep you on top of recent changes in the industry and is written in a more accessible manner. Whether you work in the financial services industry or are currently an investor, De Goey's book should be required reading. He makes complex issues understandable for consumers, and at the same time, encourages advisors to "do the right thing."
Praise for The Professional Financial Advisor II:
"John paints a compelling picture of the changes needed to fully professionalize the world of financial advice. As an aging population faces the prospect of increased longevity, funded by what many experts believe will be lower future investment returns, the critical role of the financial advisor in our society will move into the limelight. Higher standards of proficiency and care, fully transparent and comprehensible disclosure, and truly holistic, evidence-based advice will be vital when meeting the challenges of assisting Canadians in achieving well-being."
— Michael Nairne, CEO, Tacita Capital Inc.
Personal Finance ·
Canada $21.95 · US $16.95 · UK £9.95 ·
Trade paperback
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1-897178-29-8
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360 pages
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6" x 9 "
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Insomniac Press
The publisher gratefully acknowledges the support of the Canada Council
We acknowledge the financial support of the Government of Canada through the Book Publishing Industry Development Program (BPIDP) for our publishing activities
